Wesley Perkins, professor of sociology, was recently invited to provide keynote addresses on the “Social Norms Approach to Health Promotion” for two conferences in England. Both meetings were attended by health educators, counselors, public health administrators and physicians working on problems of teen pregnancy, alcohol and substance abuse, and youth violence. On June 10, he spoke in Newcastle for a special meeting convened by the Government Office of the Northeast. The following day, he addressed a regional conference held in Middlesbrough sponsored by the Middlesbrough Teenage Pregnancy Strategy and Primary Care Trust organizations of the region. Perkins is a graduate of Purdue University, and he received his M.A., M. Div., M. Phil. and Ph.D. from Yale University. He is the author of dozens of journal articles about substance abuse prevention and has been honored with national awards for his work in preventing alcohol and drug abuse in colleges and universities. His work with Professor David Craig is recognized by the U.S. Department of Education as a premiere model for substance abuse prevention.