William Smith Alumna, Brynna Hammel ’09 recently landed a job in New York City with LockerBlogger.com, a sports-centric social networking site where fans get inside the “locker room” and have the opportunity connect and interact with hundreds of pro-athletes by posting and watching videos, and creating photo galleries and blogs. The site was launched in August 2009 but has been in the developmental stages for nearly two years.
Despite being a newcomer in the realm of veteran social networking sites such as Facebook, MySpace and Twitter, LockerBlogger.com has successfully created its own niche amongst professional athletes and sports fanatics alike. More than 200 big name athletes such as Jason Kidd, Larry Johnson and Blake Griffin are active members on the site, in addition to more than 800 college-age sports fans.
“LockerBlogger is different from social networking sites like Facebook because it is a niche site – and it is guaranteed that the pro-athletes are actually who they say they are because there is an intensive screening process,” said Hammel. “It’s a fantastic platform by which professional athletes and their fans can connect.”
As an employee of LockerBlogger, Hammel handles a variety of athlete and college accounts and is in charge of the interns. “It’s a very fun and fast-paced environment, and it’s exciting to work for a company in its early stages because there is a lot of potential for growth.”
LockerBlogger.com will be hiring undergraduate students for its web-based internship program during the fall and spring semesters of the academic year. Responsibilities would include dealing with other social networking sites such as Facebook and Twitter, as well as assisting with college marketing and research. Interns will also have the opportunity to partake in a summer internship program at the LockerBlogger offices in New York City.
Hammel graduated with a B.A. in women’s studies, and had a minor in English. During her time at HWS, Hammel was an active member of the Equestrian Club and studied abroad in London, England.
“My experience abroad was my most influential life experience to-date in terms of preparing me for working in New York City and the working world, in general. My women’s studies background has also created an interesting foundation by which to work in the all-male office that I’m currently in.”