This summer, Chelsea Encababian ’14, a double major in Asian studies and environmental studies with a minor in history, has been interning with the Smith Opera House in Geneva. Utilizing various social media outlets, Encababian is working to reach a younger demographical audience.
“A lot of people who attend events at the Smith Opera House are in the 50-plus age group,” Encababian says. “My objective is to reach out to a younger age group through the use of Facebook and Twitter.”
Encababian says she has been busy due to the wide variety of events put on by the Smith Opera House. Along with working with social media networks, she also helps with event set-up and institutional research.
“It’s really interesting seeing how a non-profit organization is run and how things function,” Encababian adds. “It was surprising to see firsthand how much the operation is dependent upon donations and volunteers.”
On campus, Encababian works at the digital learning center where she assists students who are faced with various software-related issues.
“For more than a century the Smith Opera House has thrived as the center stage of the Finger Lakes, offering quality performing arts and cultural opportunities for area residents and regional visitors. Occupied approximately 250 nights per year with events open to the public, the theatre is an ongoing symbol of historic preservation, non-profit perseverance, and artistic excellence,” says the Smith website.