The premiere of “Uncorked Potential,” the cultural documentary directed by Jack Kauffman ’16, took place on June 17 at The North Farm, located at 4988 West Lake Road in Geneva, N.Y.
The public event included a meet and greet with the director, composers and sound artist as well as the winemakers and chefs featured in the film’s interviews and tours of the Finger Lakes wine industry.
Filming for the documentary was completed in the fall of 2016 throughout downtown Geneva, featuring the city’s blossoming food and beverage scene, and along Seneca and Keuka lakes. Kauffman takes viewers on a journey of the wineries and vineyards that characterize the Finger Lakes landscape such as Dr. Konstantin Frank Wine Cellars and Pleasant Valley Winery. The film also premiered at the Hoboken International Film Festival this month, and was nominated for best TV pilot; it is also slated to win the “best wine region film” category at the International Wine Film Festival in Santa Barbara, California.
Diana Little and Bruce Murray, co-owners of Boundary Breaks Vineyards, who were in attendance at the FLX event, said, “We think Jack made a great film. We want to support him, we want to see him succeed, and we think everyone should know about the Finger Lakes.”
Inspiration for the film came to Kauffman during his junior year when he spent a semester abroad in the South of France. After several months in the historic wine region, he knew the wineries surrounding his alma mater could compete with the quality of the wine, the beauty of the surroundings and the innovative processes that make a region’s wines diverse.
“The Finger Lakes have such a great potential,” said Kauffman in a previous article about the venture. “This is where I wanted to produce my first independent film, a documentary looking at the Finger Lakes wine region and the culture surrounding it.”
The Darien, Conn. native received his sommelier license with the Court of Master Sommeliers. He approaches his role as the director, host and producer of the project with extensive knowledge of wine varieties.
“I have benefitted from the resources provided to me by the Colleges and the greater Geneva, N.Y. area and community,” Kauffman says. While a student, Kauffman majored in media and society and earned a minor in studio art. He was the co-founder and co-president of the Entrepreneurship Club and served as a tour guide for Admissions.