A Green Champion – Hobart and William Smith Colleges \
The HWS Update

A Green Champion

Hobart alumnus Fred Maas ‘79 has been going green for well over 20 years, long before being environmentally conscious was expected. The president and CEO of Black Mountain Ranch LLC, Maas is now being recognized for his green efforts. He was named the Smart Growth Champion of the Year by the Urban Land Institute (ULI) during the ULI’s Fourth Annual Smart Growth Awards. As developer of the community of Del Sur in the northern tip of San Diego, Maas has been using green building strategies and sustainable designs to plan and build in the area since 1988. Thanks to Maas’ visionary approach, Del Sur has become the most environmentally conscious community of its kind in San Diego. Maas requires that Del Sur incorporate the most progressive applications of sustainable development available: solar energy provides at least 20 percent of the electricity in every building, and the community has tank-less water systems and water-saving landscape irrigation systems. The Del Sur community will eventually include 2,500 homes, 469 low-income affordable housing units, a town center, two schools, a fire station and almost 1,100 acres of open space. The green features of the community are expected to result in saving more than 100 million gallons of water every year as well as more than 5 million kWh of energy each year or the equivalent of 9,000 barrels of oil. “We’ve demonstrated that green building practices and sustainability not only make environmental sense, they make economic sense, and they are the only sensible course for the future of housing,” Maas said. Along with the efforts to make Del Sur as environmentally conscious as possible, Maas has also founded the only building in San Diego to receive the highest possible ranking from the U.S. Green Building Council. The Del Sur Ranch House is an information center used as an educational resource to promote homebuyers to practice environmental responsibility. Maas graduated from Hobart and William Smith with a BA in political science, before attending Syracuse University College of Law where he graduated cum laude. He became involved in national, state, and local politics, holding senior positions at the National Republican Senatorial Committee and on the presidential campaign of Senate Majority Leader Bob Dole. Maas is also the founding director of the San Diego Coalition for Transportation Choices.