As part of the Salisbury Center for Career Services‘ Professionals in Residence series, Brian McMahon P’10, Global President and Chief Executive Officer of Orion Trading, will give a presentation titled “A Career in Advertising Sales” on Tuesday, March 23 at 5 p.m. in Stern Hall 103.
McMahon is responsible for managing the worldwide operations of Orion Trading, the internal barter arm for Interpublic (NYSE: IPG). Orion Trading provides both IPG clients and non-IPG clients with an alternative to traditional payment for media purchases by giving clients the opportunity to exchange excess or impaired assets for a portion of their media needs. Many clients take advantage of this unique service, as it is another fiscally responsible way to manage media costs.
McMahon was a founding member of Orion Trading, bringing trade to IPG in 1998. Under his guidance, the company has grown dramatically, providing barter services for many of Interpublic’s clientele. Interpublic Group, with billings in excess of $40 billion and 40,000 employees, is one of the world’s largest advertising and marketing services companies, comprised of communication agencies around the world that deliver custom marketing solutions on behalf of their clients.
Prior to joining Orion Trading, McMahon was chair of The Falcon Group based in London.
McMahon will have limited 1-on-1 student appointments on Tuesday, March 23 from 1:30 to 4:30 p.m. All interested students should e-mail Joe Ambrosetti at email@example.com and attach their resume to be considered for a reserved a time slot.