Giving students an inside look at possible career paths and connecting them to networking opportunities with alums, the Salisbury Center for Career, Professional and Experiential Education is hosting its annual Advertising/PR Day in New York City over winter break.
Beginning on Tuesday, Jan. 6, the program, which is led by Associate Director of Employer Development Jackie Doyle, will introduce students to a variety of careers in the fields of advertising, communications, marketing and public relations. The well-attended event is made possible thanks to the extensive network of HWS alums who are involved.
“The New York City Advertising/PR Day is an exciting program for students who want to learn about the marketing/advertising and communications industry,” Doyle says. “We will hear from an array of alums at different sites, including a mix of different sized advertising and PR agencies.”
The group of students will first meet with representatives from Orion Trading, including President and CEO of Orion Holdings/Interpublic Group Brian McMahon P’10, Account Director Leila Higgins ’09 and Assistant Account Executive Emily Desmery ’12. Representatives from the global media company Universal McCann, as well as Brand Programming Network (BPN), a full-service global media agency, will present to students. BPN Chief Operating Officer Don Morrison P’07, who helped organize the day’s events, will also meet with students.
Following this presentation, students will visit the headquarters of media agency, MEC Global. Recruiting Partner Heather Metcalf and Talent Acquisition Director Christina Burclu will join alums Perry Ostheimer ’14, Sam Seath ’14 and Torie Solomon ’10 to share perspectives on the relevant services provided by the firm. From there, the students will visit their final destination at Merkley + Partners, a full-service advertising agency which has clients that include Mercedes-Benz, the Ad-Council and the Ferrero Company. CEO Alex Gellert ’86 will lead the presentation with Media Planner Hallie Bates ’12, Director of Human Resources Rebecca Lax and Human Resources Generalist Love Viera.
Winter break programs such as Advertising/PR Day offer students the opportunity to engage directly with professionals in fields of interest. Each year, participating students establish important professional connections, get access to behind-the-scenes perspectives, and even land internships and set the foundation for possible future employment.