Park City High School, in Utah, in conjunction with Valley Mental Health, is taking a new tack on alcohol and drug prevention–social norms. Their efforts were featured in an article titled “Antidrug ads admit some kids smoke pot” in the Nov. 24 Salt Lake Tribune, Salt Lake City, Utah.
“A growing body of evidence shows that the strategy employed by programs like DARE doesn't work,” said Wesley Perkins, professor of sociology, in the story. “Health terrorism — trying to scare health into teens by telling them all the bad things that will happen to them — doesn't change high-risk behavior.”
Perkins was recently invited to give an address on “The Social Norms Debate: Pursuing Science-Based Strategies to Reduce Alcohol Abuse among Youth and Young Adults” for the National Alcohol Beverage Control Association Administrators Conference. The conference was held at Sun Valley, Idaho, Oct. 23-26.