Kristel Smentek's article “An Exact Imitation Acquired at Little Expense: Marketing Color Prints in Eighteenth-Century France” has been published in the National Gallery of Art's exhibition catalogue, “Colorful Times: The Printing Revolution in Eighteenth-Century France” (2003). The 18th century was the period in which multiple plate color printing was first developed. This article examines how 18th-century French printmakers sought to stimulate demand for color prints by advertising them as deceptive and inexpensive substitutes for paintings, drawings, pastels and miniatures. It also examines why consumers were drawn to these printed substitutes and how these prints were used and displayed. The catalogue accompanies an exhibition of the same name that is on view at the National Gallery of Art in Washington until Feb. 16. Kristel Smentek is a lecturer in the department of art.