Leopold ’86 Featured in Business Know-How – Hobart and William Smith Colleges \
The HWS Update

Leopold ’86 Featured in Business Know-How

Ian Leopold '86 turned a failing grade in college and $48 into a $10 million company. Leopold wrote a business plan for an “unofficial student guide” for an economics class while he was at Hobart. The professor said it couldn't possibly work in the real world, so Leopold set out to prove the plan would succeed. According to an article about Leopold and his efforts in Business Know-How, an informational Web site based in Centereach, N.Y., with $48, Leopold set up Campus Concepts and hired a small sales force of Hobart students working on commission. The first resource guide was distributed at Hobart College in January 1986, and Leopold's company turned a 50 percent profit on $2,000 of advertising revenue for that first edition. Read the complete story from Nov. 11.