From nonprofit executives to volunteers, fundraising is crucial to professionals across the occupational spectrum. Although raising millions for a new start-up or a worthy non-profit sounds great – how is it done? That’s exactly what Lincoln Center President and Hobart Alumnus Dr. Reynold Levy ’66 answers in his recently published book, “Yours for the Asking: An Indispensable Guide to Fundraising and Management.”
The guide’s overarching approach to fundraising as a general tool allows readers of “Yours for the Asking…” to apply its lessons to health, education, the arts, human affairs, research or advocacy groups. Raising more than $1 billion in six years for the Lincoln Center, Levy’s book shares the secrets of his successful career in fundraising.
As president since 2002, Levy works to increase facilities and enhance programming of the Lincoln Center, which currently runs on a $1.2 billion worth of capital. The Center, which is the largest performing arts complex in the world, is an umbrella for 12 resident companies that include the Metropolitan Opera, the New York City Ballet, The New York Philharmonic and the Juilliard School.
Before adding his expertise to the staff of the Lincoln Center, Levy served in many integral positions, including president of the International Rescue Committee; senior officer of AT&T Foundation; president of the AT&T foundation; executive director of the 92nd Street Y; and staff director of the Task Force on the New York City Fiscal Crisis. In 2005, Levy was awarded the Hobart Medal of Excellence by The Hobart College Alumni Association.
Levy has also been praised by former Co-Chairman and Senior Partner of Goldman Sachs and former U. S. Deputy Secretary of State John C. Whitehead who said that, “Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!”
Chairman and CEO of PepsiCo Indra Nooyi agrees, saying that, “Ren Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren’s broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships.”
Look for Levy’s insightful book at Hobart and William Smith’s College Store.