In an age where glitz and glam sometimes overshadows true talent, the advertising field still maintains the importance of creativity and innovative ideas. Hobart alum Penry Price II ’91 is proof positive of this fact.
Price, vice president of advertising sales in North America for Google Inc., will soon be inducted into the prestigious Advertising Hall of Achievement. He will also be presented with the esteemed Jack Avrett Volunteer Spirit Award. The American Advertising Federation states that the Hall of Achievement “recognizes young advertising professionals, age 40 and under, who have made a significant impact on the industry though their leadership and career achievements and who exhibit inspiring personal qualities.”
Before joining Google in the spring of 2004, Price was the advertising director at Us Weekly, where he oversaw the daily processes of the magazine such as managing national sales and the advertising operations. Now, Price, oversees the day-to-day operations of Google’s media sales and account management teams in his region.
The best lessons we [he and his Google staff] have learned is to be true to what our beliefs are…and to listen and learn from the consumer,” Price states in a podcast. Price is also member of the Board of Advisors of Outward Bound USA, the Board of the Boston Ad Club, as well as the ad:tech North American Board of Advisors.
As a Hobart student, Price was very involved in campus activities. He played soccer and baseball (four years on varsity as captain); he received the Emblem award in soccer and was named MVP for the 1990 baseball season. He also worked in WEOS and was involved with the senior gift effort.
Price graduated from Hobart College with a B.A. in History. He is married to Melissa Price ’91.