Passion for Sports? – Hobart and William Smith Colleges \
The HWS Update

Passion for Sports?

Combining his passion for business and sports, Hobart alumnus Bryan Calka ’00, director of corporate sales and sponsorships and member of the Front Office for the New York Yankees, will give a Professionals in Residence lecture, titled “A Career in Sports Marketing/Advertising and Sales” at 7:30 p.m. on Tuesday, Feb. 17 in Trinity 305.

The following day, Wednesday Feb. 18, from 9 a.m. – 2 p.m., Calka will offer candid one-on-one appointments for students who want to find out more about a career in corporate sales.

Please contact Career Services at ext. 3514 or to reserve a seat and/or sign up for a meeting time.

At the New York Yankees, Calka is primarly responsible for generating advertising revenue for the new Yankee Stadium which opens in April of this year. However,  he has been responsible for many new business deals regarding the new Yankee Stadium including the naming rights to the Suite Level, the naming rights of the Yankees Membership Club, as well as many other significant deals.

Prior to joining the Yankees in 2008, Calka took full advantage of his liberal arts education by working his way up to director of corporate marketing for Washington Sports and Entertainment, the holding company which owns the NBA’s Washington Wizards and the Verizon Center. He was also a senior account executive for Clear Channel’s SportsTalk 980 in Washington, D.C. where he focused on generating advertising revenue for the Tony Kornheiser show.

While at Hobart, Calka received his B.A. in economics and was a member of the Chi Phi Fraternity.