Wesley Perkins, professor of sociology, gave the keynote address on Social Norms at the Five-Town Summit Conference recently held in Rochester, N.Y. At the event, Perkins, the founder of the Social Norms Theory, gave an address, titled “Is Everybody Really Doing it? Using a Social Norms Approach to Successfully Reduce Risk Behaviors.”
The Summit was sponsored by the Healthy Communities – Healthy Youth 5-Town Alliance representing the Brighton, Fairport, Penfield, Pittsford and Webster school districts of the greater Rochester area. Perkins spoke to more than 150 administrators, teachers, counselors, health educators, parents and students from these districts.
Perkins is a graduate of Purdue University, and he received his M.A., M. Div., M. Phil. and Ph.D. from Yale University. He is the author of dozens of journal articles about substance abuse prevention and has been honored with national awards for his work in preventing alcohol and drug abuse in colleges and universities. His work with David Craig, professor of chemistry at HWS, is recognized by the U.S. Department of Education as a premiere model for substance abuse prevention.