Perkins Teaches on Social Norms in California – Hobart and William Smith Colleges \
The HWS Update

Perkins Teaches on Social Norms in California

H. Wesley Perkins, professor of sociology, traveled to the Orfalea College of Business in February to lend support to a social norms marketing campaign designed for reducing alcohol abuse rates. Perkins conducted a workshop on campus for members of the Cal Poly community interested in social norms marketing. He was featured in the Spring 2004 issue of Poly Biz News, in the article “Marketing Seniors Consider Social Norms Campaign.” Poly Biz news is the newsletter of The Orfalea College of Business at California Polytechnic State University, San Luis Obispo, Calif.