Philly Fan Turns Marketer – Hobart and William Smith Colleges \
The HWS Update

Philly Fan Turns Marketer

As an avid fan of Philadelphia sports, MaryEllen Toscani ’11 has found her calling in sports marketing. She is currently interning with the Philadelphia Wings Lacrosse team, putting her organizational and research skills to work.

“I have been examining the Wings’ ticket sales and general game revenue over the past five years,” Toscani says, adding she also has “done a considerable amount of general research, such as examining the Web sites of other professional sports teams, uncovering green initiatives that professional teams are using at their arenas, and examining game-night special events that the Wings may consider using in the future to boost ticket sales.”

Toscani first became interested in trying to intern with the Wings when she was part of a “promo team” during one of the team’s games during spring break. “I was one of the people who come on the field and throw shirts or hand out prizes to fans” she explains. “This job made me want to apply for the marketing internship for the summer. “

To her, the best part of the internship is, “Being able to jump head first into the competitive world of sports marketing. I love being in the building where my favorite sports teams play (especially the Philadelphia Flyers) and learning more about what goes into each and every game and event.”

She is working on a double major in media and society, and English, and a minor in philosophy. As a member of the William Smith field hockey team, she has learned to deal with stressful situations and to work under pressure, not only on the field but in her internship as well.  “It is at times very overwhelming, but incredibly interesting all the same. I am learning all different types of marketing and marketing techniques such as grassroots, viral, street, print, television, and radio.”