A Fashion-Forward Summer – Hobart and William Smith Colleges \
The HWS Update

A Fashion-Forward Summer

Despite the unpredictable weather that most of the Northeast is experiencing this summer, the forecast is fashionable for Emily Anatole ’11. The rising junior is working as a fashion junior team member at StyleCaster, a company that brings personal style, fashion editorial and a social community to users through its Web site.  The company, which is about to go public, provides readers with an innovative platform and uses interactivity to bring users the latest trends that match their personal preferences. 

There is no typical day at StyleCaster for Anatole. “It is an exciting and fast-paced experience to be part of the daily production of a Web site,” she says. “Since the company is so new, we are all team-oriented in spreading the word and bouncing ideas off each other. Everyone has a chance to give her input in regard to what is effective or ineffective on the site and share our ideas about how to better market it.”

As a fashion junior team member, Anatole wears many hats: publicist for StyleCaster through Facebook, copy editor of the latest articles, assistant to guest stylists, organizer of in-studio photo shoots, style-scout, interviewer, online editor, brainstormer, and blogger.

“I have interned at larger companies before and never got to assist at a photo shoot, write or work with guest stylists,” says Anatole. “However at StyleCaster, these are my daily responsibilities and provide the opportunity for me to learn new skills in fashion editorial journalism, a field in which I am interested. I get to pitch ideas to editors and blog, so having published material on StyleCaster and being challenged to write interesting articles directly correlates with what I hope to do in the future.”

A number of  writing and rhetoric courses helped prepare Anatole  for this internship, she says, specifically crediting Rhetorical Bytes with Assisant Professor Michele Polak, in which she gained experience with interviewing  and learned about assessing Web sites, formulating analyses of site identity and creating Web sites, as well as the Writing Colleagues Seminar and Going Places with Professor Cheryl Forbes, both writing-intensive courses which required critical thinking and creativity while establishing skills in fundamental grammar rules, peer review and interviewing.

Anatole is a double major in media and society and writing and rhetoric with an English minor. She is involved on campus as a writing colleague, president of the media club, vice president of Hugs Across America, and assistant to the chair of the Media and Society Department, Professor Les Friedman.