Brittany Doyle ’10 is working at the public relations agency Bratskeir & Co., on their beauty team. They represent L’Oreal Professionnel, The Body Shop, Mizani, Soft Sheen Carson, and Callaway Golf, among other clients.
Doyle is working specifically with L’Oreal and The Body Shop, mostly with their junior account executives. She is learning about the essential administrative duties public relations entails, as well as large events such as the editor’s launch for The Body Shop’s new holiday line.
“I have learned how important certain administrative duties are in running a company, especially the importance of media monitoring to ensure we are aware of any and all times our brands are mentioned in the media, Internet and blogs,” she explains.
Doyle notes one client, The Body Shop, works with many Community Trade Programs whose ingredients they include in many of their products which they trade at a fair price.
They also hosted an event to increase awareness of child sex trafficking and sponsored an event with the Somaly Mam Foundation.
Because of the open floor plan in the office, she is not only exposed to the field through her own projects, but through the work of others nearby. She has heard a number of verbal product pitches made by colleagues and has learned that the most important part of PR is networking, creating relationships and maintaining them, “And that everything done is for the sake of the brands in hopes of gaining the most publicity for them,” she says. Doyle says her favorite part of the job is writing pitches for editors.
“I was lucky to have found this job and it has been a great experience. I love how small the company is and the amount of direct exposure to all aspects of the agency I have gotten. Most of all, the people I work with are awesome which makes going to work a lot more fun.”
Doyle is an English major with a focus in post WWII/contemporary fiction and wants to earn a minor in media and society. A native of Succasunna, N.J., she is a member of the women’s club ice hockey team and was a student writer at the Communications Office last spring. She plans to become a member of the Stewardson Society this year.