Amanda Kerwin Dyer ’01 was recently interviewed by Entrepreneur magazine for a feature that will spotlight the successful enterprise, Roaring Thunder Media, of which she is president. The unique marketing concept behind Roaring Thunder Media is its partnership with more than 90 U.S. and off-shore private jet terminals. This partnership guarantees advertising opportunities to an exclusive group of consumers, one of the most difficult demographics to reach. Kerwin Dyer’s company provides customized synergistic advertising and marketing programs that incorporate esthetically created signage, product placement in terminals and on aircrafts, events marketing, and gift bag distribution programs during high profile events and high traffic travel periods throughout the year. It is based on the premise that, despite the economic climate, consumers with significant purchasing power will continue to desire and demand the best quality, service, and purchase experience.
According to Kerwin Dyer, “Private jet terminal advertising with Roaring Thunder helps to create an emotionally-charged relationship with the brands the ultra-high-net consumer desires, in an exclusive environment. The response from top luxury brands as well as the private jet traveler has been extremely positive.”
Kerwin Dyer graduated from William Smith in 2001 with a B.A. in English.