As the daughter of a marketing CEO, Ali Napier ’11 saw interning at Merkley and Partners (M&P) in New York City this past summer as a valuable stepping stone towards a career she wants to pursue. She worked as an intern account manager for the ALL account. Meg Stirling ’10 graduated cum laude this spring with a B.A. in Media and Society and interned as an account manager with M&P for the Mercedes-Benz account, and has since landed a job at the agency. Both found the internship with the help of the Media and Society department.
In addition, the two were able to join forces at M&P on a new business pitch project, a component of the firm’s summer internship program. Along with five other interns, Napier and Stirling formed “The Jean Team,” a group created to develop a new business marketing pitch for Gap and present it to staffers at M&P. The outcome: M&P used their pitch in a presentation to Gap representatives. Both women found the experience invaluable.
“I learned a great deal about all of the work that goes into a new business pitch – from planning and researching demographics, to brainstorming creative executions,” said Stirling.
Stirling’s duties for the Mercedes-Benz account included updating weekly status reports and compiling and organizing print rotation and scheduling information. While a student Stirling also completed two other internships. During her sophomore summer, she interned at a small agency near her home in New Haven, Conn. She enjoyed it so much that she studied advertising abroad in Copenhagen, Denmark, and completed another internship in New Haven during the summer before her senior year.
“Classes at HWS enhanced my written and verbal communication skills; I learned how to reason quantitatively, and was often forced to think creatively and outside of the box,” Stirling said.
Her hard work paid off. At the end of the internship, she was offered a job as an assistant media planner on the Mercedes-Benz account. “I love my new job, and am very happy to be working at such a great advertising agency.”
Napier has one year left at HWS and plans to enjoy it, but noted “I am confident when I leave I know what I want to do and, with the M&P opportunity, perhaps a better chance to secure a job.”
In addition to the Jean Team project, her duties included researching competitors and pitching ways to market ALL’s cleaning brand to more consumers. On campus, Napier is a Media and Society major, and this was her second summer internship in New York City. Napier plays for the William Smith Heron’s basketball team. On the court her quickness and agility allow her to be the only player on the team to play both guard and forward.
M&P is a midsized marketing agency based in New York, N.Y., operating under Omnicom, the world’s largest holding company. Alexander Gellert ’86, who majored in economics and art, is a partner and CEO at the agency.
In the photo above, Napier (second from left) and Stirling (far right) are pictured in the GAP promotion.