William Smith senior Abby Rudman spent the summer working as a marketing intern at online textbook rental company Chegg.com. In the position, Rudman was able to offer insight from a student’s perspective as to how to let other college students know about Chegg and had the opportunity to help the marketing team create a back-to-school promotion, which she says was her favorite part of the internship.
“I was able to see the promotion develop from the beginning stages to the end; it was a complete company-wide effort and it was truly incredible to see everyone come together,” comments Rudman, who learned about the internship from the Salisbury Center for Career Services.
“It sounded like a great opportunity to work in California for a start-up company with Hobart alum Chegg CEO and President Daniel Rosensweig,” says Rudman.
Prior to joining Chegg, Rosensweig was president and CEO of Activision Blizzard’s Guitar Hero franchise. His accomplished professional life has been focused in media communications and Internet industries, including roles as Chief Operating Officer of Yahoo!, President of CNET, and CEO of ZDNET. While working in those roles, he also created internships for HWS which provided the opportunity for a number of students to work directly with him and offered them job opportunities following graduation.
“I learned so much about working in a fast-paced business and the skills that I gained from working in this type of environment I will be able to use in any future career. This internship broadened my knowledge about the marketing field; I was able to incorporate the creativity I gained from my teaching experiences and apply it in a business setting.”
While on campus, Rudman is a tour guide for the Admissions Office, a member of Habitat for Humanity and plays intramural sports. She is majoring in sociology with a minor in education.
In the photo above, Abby Rudman ’11 (in skirt) spreads some William Smith spirit at Chegg, a textbook rental company run by CEO Daniel Rosensweig ’83.