CASE Awards Gold, Honorable Mention – Hobart and William Smith Colleges \
The HWS Update

CASE Awards Gold, Honorable Mention

The Council for Advancement and Support of Education (CASE) has recognized materials produced by the Colleges in its District II 2012 Accolades Awards Program.  A photograph taken by HWS Chief Photographer Kevin Colton, “Boathouse at Sunrise” won a Gold award in the “Digital or Computer Enhanced Images” category. The photo, used in This Week in Photos and elsewhere on the web, was taken using High Dynamic Range Imaging. The “Community Book” created for use by Admissions won an Honorable Mention in the Creativity on a Shoestring category.

Colton is currently ranked seventh in the nation with the University Photographers’ Association of America. He took two first place prizes and one second in the month of November in the national monthly competition. Additionally, in the “Outdoor Photographers Colors of Nature” competition, his photo of Horseshoe Bend, Ariz., has been narrowed from a field of 3,000 to be included among 75 finalists. In the “Photos of the Year” contest held by Finger Lakes 1, Colton’s photos have ranked top in the news and sports categories, the latter for a photo of the William Smith soccer team in action. He also took “Photo of the Year” for the photo of a rainbow over Seneca Lake, which also appeared in This Week in Photos. He previously won the Silver Award in the category of “Photographer of the Year” in the CASE 2010 Circle of Excellence Awards.

The CASE Creativity on a Shoestring category recognizes “innovative solutions or new and imaginative ideas that are low cost and make the work of professionals in alumni, development, public affairs or student recruitment offices easier or more effective.”

The Community Book was created to address the fact that many prospective students and their families often visit multiple colleges in a few short days. The book is mailed to prospective students within 24 hours of their visit to campus and accompanied by a personal note written by their tour guide. The unique, palm-sized Community Book uses beautiful, full-color photography, bold, attention-getting colors, and minimal text to create impactful spreads that emphasize what is important at HWS. A few short paragraphs describe the community at HWS. The piece also features a QR code on the back cover that links students directly to This Week in Photos.  All of the photography and graphics were created in-house by Colton and other Office of Communications staff members.