Vogue magazine recently included Hand in Hand Soap, a company co-founded by Courtney Apple ’08 and fiancé Bill Glaab ’06, in a feature, titled “Green Matters: Earth Day Beauty Initiatives,” about beauty companies that give back.
“This Sunday to celebrate Earth Day, Hand in Hand, a sustainable soap company based in Philadelphia, will conserve 500 square feet of rainforest for each bar of soap sold,” notes Vogue.
Among the eight well-established beauty product companies highlight, Apple was chosen to reflect on the importance of the holiday.
“Earth Day is a way to remind people how easy it is to help out,” explains Apple.
Apple graduated with a B.A. in art, magna cum laude, with a concentration in studio art and minors in Spanish and Hispanic studies and Media and Society. She was inducted into Phi Beta Kappa and worked as a photographer in the Office of Communications.
Glaab graduated with a B.A. in history and political science with a minor in integrated studies. He was a member of Sigma Chi and spend a semester working in Washington, D.C.
The full article follows.
“Green Matters: Earth Day Beauty Initiatives”
Ana Dragovic • April 20, 2012
This Sunday to celebrate Earth Day, Hand in Hand, a sustainable soap company based in Philadelphia, will conserve 500 square feet of rainforest for each bar of soap sold. And they’re not the only ones saving trees-or helping the planet in a major way: The French botanical hair-care brand Phyto has teamed up with the Nature Conservancy for its “Plant a Billion Trees” campaign, a reforestation effort in Brazil, while organic skin-care line Yes To will plant gardens for schoolchildren in Kenya. Kiehl’s, a supporter through its Recycle Across America efforts over the years, has recruited celebrities like Florence Welch to design labels for their Rare Earth cleansing mask as part of their Limited Edition Label Art Series. Says Hand in Hand cofounder Courtney Apple: “Earth Day is a way to remind people how easy it is to help out.” Learn how beauty companies are giving back-and how you can, too.
HAND IN HAND
What you get: A sweet smelling-grapefruit, orange blossom, and eucalyptus-100-percent natural bar soap. Even sweeter: The soaps are vegan and contain no ingredient derived from cleared rainforests.
What they do: Working directly with the environmental non-profit organization Seacology, the brand will save 500 square feet of rainforest for every bar sold. This initiative-an amplified effort of ten times their standard 50 square feet of rainforest saved per bar sold-starts Sunday (Earth Day) and continues through the end of the week.
Learn more about the company at handinhandsoap.com or how it was founded in the
A recent article in The Pulteney Street Survey recounts how the company was founded. Check it out here: http://www.hws.edu/alumni/pssurvey/winter12/soap.aspx.
See the product slideshow, including #5, Apple’s Hand in Hand soap, at http://www.vogue.com/vogue-daily/article/green-matters-beauty-brands-take-initiative-for-earth-day/.