Sociology Professor Wes Perkins was the keynote speaker at the Birmingham Bloomfield Community Coalition’s annual Summit in Bloomfield, Mo. on Feb. 3. The Summit will focus on misperceptions about alcohol use and how these misperceptions affect behavior.
Perkins, co-director of the HWS Alcohol Education Project, has been called the father of social norms and has published extensively on the prevention of alcohol and drug abuse in young adults. He is the editor of a new book on social norms, called “The Social Norms Approach to Preventing School and College Age Substance Abuse.”
Perkins has delivered over 250 guest lectures and keynote addresses both in the United States and internationally. He acts as a consultant in schools nationwide, and his research has been cited by the New York Times, the Los Angeles Times, CNN, New York Times Magazine, Newsweek, and Time Magazine.
The Birmingham Bloomfield Community Coalition is a community action organization dedicated to the prevention of substance abuse. The 2005 Summit will be focused on a social norms approach to preventing substance abuse.