Keogh ’91 Named President of Audi – Hobart and William Smith Colleges \
The HWS Update

Keogh ’91 Named President of Audi

Scott Keogh ’91 was recently named president of Audi of America. Keogh has served as chief marketing officer of the company for the past six years. As such, he has been responsible for leading all product planning for the U.S. market as well as marketing and advertising campaigns. This includes Super Bowl advertising and the “Truth in 24” documentaries that told the story of Audi at the 24 Hours of Le Mans endurance race; he also oversaw Audi’s increased use of social media and product placement, such as in the “Iron Man” movie series.

According to Audi’s press release, “Keogh helped the introduction of Audi TDI clean diesel technology to the U.S. market by positioning it as a social cause rather than an engine option. He developed the strategy to re-introduce RS performance models, including the new RS 5 coupe and also advocated for the return of the Audi allroad, as part of a strategy that has resulted in 14 new Audi model launches for American consumers since 2006.”

Prior to joining Audi, Keogh worked at Mercedes-Benz USA for more than a decade as general manager of marketing communications and general manager of Smart USA.

Keogh graduated from Hobart College with a B.A. in comparative literature.