Mathis’13 at Fila USA – Hobart and William Smith Colleges \
The HWS Update

Mathis’13 at Fila USA

Callan Mathis ’13 is spending her summer in New York City interning for Fila USA, an athletic wear company that specializes in tennis wear and also features personal performance and lifestyle products.

Mathis, a media and society major with a minor is English, is serving as an e-commerce and marketing intern and is also assisting on the sets of the company’s print-ad and catalogue photo shoots in Yonkers N.Y., Jersey City, N.J. and Sparks, Md.

Mathis is working on various projects, one of which is to research iPad implementation for Fila and to find a program that will help to create an online catalogue for tablets, allowing customers to have an interactive shopping experience from a computer as well as a tablet. Her other roles include completing spreadsheets to gauge the web-traffic and sales on the company’s webpage, She is also invited to sit in on various meetings to get a behind-the-scenes look at how a business is operated.

“During the course of my internship at Fila, I am learning more about analytics as well as attaining business familiarity to help me to become a more marketable job candidate,” says Mathis.

 “I am excited to be embarking on new experiences such as photo shoots and working with the creative director as well as learning new technical skills that will be transferrable to my career search during my senior year.”