Mandart ’14 Lands Zinch Internship – Hobart and William Smith Colleges \
The HWS Update

Mandart ’14 Lands Zinch Internship

Annie Mandart ’14 will expand her world of experience this summer to include an international internship based in Beijing, China, where she will work for Zinch, a social networking company that connects students to colleges and scholarships in the United States and Asia.

Mandart, who currently is studying abroad in Maastricht, the Netherlands, learned of the internship through Vice President for Enrollment and Dean of Admissions Bob Murphy, who helped bridge a connection with HWS Trustee Daniel L. Rosensweig ’83, the president and CEO of Chegg, a textbook rental company that recently acquired Zinch.

“As soon as I heard about this internship I began contacting as many Zinch individuals as I could,” Mandart recalls, adding that she was thrilled when Rosensweig e-mailed to tell her she got the position. “At Zinch, I will be able to learn how to market to a specific online demographic, while also getting students important information about college and scholarships. In today’s world, we are immersed in social media and I want to be a part of this.”

Last summer, Mandart interned with 2adpro, an advertising company in Chennai, India, so she jumped at the chance to spend this summer in China. She credits the Salisbury Center for Career Services and Professional Development, particularly Steph Annear and Miranda Warder, assistant directors of Career Services, for guiding her in preparing her resume.

Mandart has taken advantage of the many academic and professional opportunities offered through HWS. She is a double major in writing and rhetoric, and women studies (concentration in health and the body), as well as a public policy minor with a concentration in children and families. At the Colleges, she is a student worker in the Office of Admissions and Office of Communications, a football manager with Hobart Athletics and a nursery worker at St Peter’s Episcopal Church in Geneva. Previously, she was editor-in-chief of The Herald, the HWS student newspaper.

“All of my experiences in and around campus give me a huge foundation upon which to build,” Mandart says. “With the skills learned through my advertising class in the Netherlands, I will be able to better understand how Zinch builds its brand, my past experience working on the paper gives me experience dealing with clients and upper level management in a professional manner, and my experience as a football manager teaches me how to work with a team and focus on the big picture. All of my experiences afford me new skills, each of which I plan to use this summer.”

This summer, Mandart will spend the first three weeks of her internship in San Francisco, getting to know Zinch, before heading to the office in Beijing to work with staff on the company’s social media marketing efforts. In addition, she will participate in off-line events, talking directly to students about Zinch and studying in the U.S., as well as participating in online events to communicate with students through Zinch’s online community.

Before she returns to HWS for the fall semester, she will stop in Chennai to visit 2adpro, where she interned last summer, to see how projects she worked on have been implemented in the past year. 2adpro is an international advertising agency that was co-founded by Todd Brownrout ’84, a former editor-in-chief of The Herald.

“I’m looking forward to learning more about communication on a global scale,” Mandart says. “After my travels this summer, I know I will come back to HWS a changed person ready to take on senior year. Advertising and social media both have a huge influence on what people think, and I am hoping to use all that I learn this summer in moving forward with my studies in public policy and women’s rights.”

In the photo above, Annie Mandart ’14 is in Brussels.