Jennifer Creech has joined the senior management team at DeepGreen Financial as chief production officer. As such, she will be responsible for developing DeepGreen's sales force and growing home equity originations across all channels of distribution.
Prior to her tenure with RBC Mortgage, Creech served as regional sales manager for both Washington Mutual and PNC Mortgage. She began her career with PNC Mortgage as a sales manager. Creech, a 1987 graduate of William Smith College, has a bachelor's degree in economics and mathematics.
The press release from DeepGreen Financial is below.
DeepGreen Financial Names Jennifer S. Creech Chief Production Officer
Newly Created Position Will Manage Sales and Marketing Efforts
(Tuesday, April 19, 2005) DeepGreen Financial, a leading financial services company specializing in home equity lending, announced the addition of Jennifer S. Creech to its senior management team. As chief production officer, Creech will be responsible for developing DeepGreen's sales force and growing home equity originations across all channels of distribution.
Creech joins DeepGreen Financial from RBC Mortgage, a subsidiary of the Royal Bank of Canada, where she managed the company's northeast region.
Sy Naqvi, chief executive of DeepGreen Financial said, “We're very excited about the market opportunities in the home equity space. With a seasoned professional like Jennifer at the helm, we will capture a substantial share of the home equity market. Jennifer brings the experience and initiative to build and motivate our sales force and grow our business across all channels of distribution.” He added, “Jennifer's contributions to sales and marketing will play a key role in our ability to differentiate DeepGreen Financial from competing financial services companies.”
Prior to her tenure with RBC Mortgage, Creech served as regional sales manager for both Washington Mutual and PNC Mortgage. She began her career with PNC Mortgage as a sales manager. Creech, a graduate of William Smith College, has a bachelor's degree in economics and mathematics.
“I look forward to what I believe is an enormous growth opportunity at DeepGreen,” Creech said. “DeepGreen Financial got a jump start on home equity when other financial services firms were focused on the refinance market. We can significantly grow our market share by increasing our penetration in existing successful channels while adding new production sources.”
About DeepGreen Financial
DeepGreen Financial is a financial services company serving retail and wholesale home equity markets through its Web site (http://www.deepgreenfinancial.com), through affinity partners, such as LendingTree, Costco and Ellie Mae, and through more than 2,500 mortgage brokers. Since its inception in 2000, DeepGreen has originated nearly $4.5 billion in home equity products – entirely online. The company's proprietary technology provides almost instant decisions without traditional appraisals.
DeepGreen Financial is owned by Lightyear Capital, (http://www.lycap.com) a private equity investment firm based in New York City that invests in financial services businesses and other selected industries. The firm manages $2 billion in assets, including The Lightyear Fund, a $750-million private equity fund.