This summer, Taylor Tobias ’15 received an inside look into the music industry working with an Artists and Repertoire (A&R) representative for the major record label company, Atlantic Records. An A&R representative is responsible for scouting new talent and helping new artists develop as musicians, which often means, finding beats and tracks for these new artist.
“My daily tasks involved looking through various top charts to see if any unsigned musicians are on there,” says Tobias, an environmental studies major, from Orchard Park, N.Y. “If there were unsigned artists, I researched them to learn about their background and their music. I also met with music producers who brought in beats and music that we then gave to an artist who we thought fit that style.”
Tobias hopes that his foray into the music industry was a sign of more to come in the future.
“Long term, I would like to work in the music industry as a manager for artists,” Tobias says. “This internship fits because it allowed me to be fully immersed in the industry and introduced me to how everything works from production to advertising and marketing.”
Based in Nashville, Tenn., A&R works in the areas of artist and career development, production and music publishing as well as forays into live events and television to assist in breaking, branding and elevating artists and their music.