Samuel ’13 and Lindecke ’14: A 360i View – Hobart and William Smith Colleges \
The HWS Update

Samuel ’13 and Lindecke ’14: A 360i View

Shane Samuel ’13 and Cornelia Lindecke ’14 each held internships with 360i, an award-winning digital marketing company located in New York City. The two interned in the company’s media department, completing such tasks as assisting with digital media campaigns, monitoring various media platforms and gathering media information from potential vendors.

These opportunities were made possible by Will Margiloff ’92, chief executive officer of Innovation Interactive, the parent company of 360i. Margiloff describes the opportunities as key stepping stones on the path to a successful career in marketing for the participants.

“The internships we offer across our three divisions provide students the opportunity to work within multiple disciplines in digital marketing,” says Margiloff, who obtained a B.A in history from Hobart. “HWS students are prepared more than ever for these opportunities and a liberal arts education is a perfect education for the type of business we are doing.”

Lindecke views the opportunity as a great way to gain direct exposure to the industry and walked away intrigued by the prolific reputation of the company.

“I knew as soon as I went on their website that they were a company that was at the forefront of the digital marketing world,” she notes. “They have a very impressive clientele list and 360i was the best place to be introduced to the digital marketing world.”

A double major in environmental studies and media and society with a minor in studio art, Lindecke says she gained a wide-variety of experiences to complement her diverse education. “Even though I worked in the media department, I gained exposure to and an understanding of how other departments work, which has been very useful.”

Both interns credit the opportunities and experiences they’ve had at the Colleges for helping them not only land the summer positions, but thrive in them.

“I believe HWS prepared me for everything,” says Samuel, who graduated with a B.A. in political science and writing and rhetoric. “HWS exposed me to so many different things and these things have contributed to what I have accomplished and the success I will experience in the future.”

While on campus, Samuel was a member of the student court, Budget Allocation Committee (BAC), the Race and Racism Coalition, the Caribbean Student Association, and served as the Domestic Violence Awareness house manager.

For Lindecke, it was a course she took with Assistant Professor of Media and Society Leah Shafer called “Cultures of Advertising” that influenced her to explore career opportunities in the advertising field. She notes that the classroom atmosphere at HWS tied in nicely with the atmosphere at 360i.

“‘Powered by curiosity’ is a line often used at 360i and I think that speaks directly to the type of liberal arts foundation that HWS has provided me with,” she explains. “Thinking critically and communicating ideas to others are skills HWS focuses on.”