Digital Marketing in London – Hobart and William Smith Colleges \
The HWS Update

Digital Marketing in London

With support from the Bickley Family Endowed International Internship Fund, Talia Azour ’16 interned this summer with the digital marketing firm IgnitionOne, at the company’s headquarters in New York City as well as the London office.

IgnitionOne offers digital marketing solutions to optimize media across search engines, social media and mobile devices, creating the most efficient outcomes for their clients. HWS Trustee Will Margiloff ’92 is CEO of IgnitionOne, and co-CEO and founder of IgnitionOne’s parent company, Innovation Interactive.

As a Marketing Assistant at IgnitionOne UK, Azour worked with every team in the office on different tasks. 

“Each team, including Ad Operations, Display, Marketing Automation, Sales, Search, and even Finance, needed my assistance at some point during the summer,” says Azour. “I was lucky in this sense, in that, I learned about the company in every division, and saw how it came together on one platform.”

She compiled case studies and “onesheets” (product summaries for publicity and sales). She learned common industry programs like InDesign, Photoshop, Illustrator, and Excel; wrote blog posts each week for IgnitionOne’s Digital Marketing Suite; contributed to the Quarterly Newsletter; and organized and held Marketing meetings, among other tasks.

“It was rewarding to see my efforts pay off,” says Azour, who submitted IgnitionOne’s bid for the 2014 Digital Entrepreneur Awards, for which the company was recently shortlisted. IgnitionOne was also shortlisted for this year’s Digital Impact Awards.

“My favorite part of my internship experience was working with the team to rebrand IgnitionOne and implement a new look and feel,” she says. “It was fascinating to see the progression from the old to new and I am proud to have contributed to the shift. I was communicating with each IgnitionOne marketing team around the globe (the UK, US, Brazil, Belgium, France and Germany). It was a very exciting time this summer for IgnitionOne.”

Azour, who is studying international relations and sociology, says she left London feeling “more prepared for the professional world than ever before, thanks to the internship and the constructive feedback gained from my coworkers. Learning so much in the marketing role I had, I was able to gain skills I will take with me next summer, in another marketing internship. By the time I graduate, I hope to have enough experience to go out into the workforce, fully prepared for a marketing role in any industry.”

Last summer, Azour worked abroad in Tel Aviv, Israel, through the Collegiate Leadership Institute Program Onward Israel.

On campus, Azour is a residential assistant, tour guide, and a student worker for the Office of Student Activities and the Bristol Field House. She also is a chair of the Colleges Against Cancer Committee and an active member of the Hillel community. In the spring 2015, she plans to study abroad in Edinburgh, Scotland, where she will have the opportunity to take classes in European studies that will further illuminate her experiences in London this summer.

Established in 2012, the Bickley Award that Azour has received is made possible by a gift from Ian and Kimberly Bickley P’14. The fund is used to supplement classroom education with internship experience, in retail or consumer industries, abroad or with a U.S. company’s international division. The award is presented to one HWS student each year.