Luke Gutelius ’98 was recently featured in a Boston Globe article celebrating one of his businesses, the upscale clothing store TownPool at Faneuil Hall Marketplace. The article highlighted the addition of a staged Mini Cooper car to the store, describing how the vehicle completed the store’s “laid-back island ambiance” that has been recreated in downtown Boston.
Gutelius, who co-founded TownPool with partner Sean Dew, also is the owner of Maax, Inc., another apparel company based in Manchester, N.H. The successful business, which was named for Hobart football Head Coach Bill Maxwell, has been an active sponsor at events hosted by Hobart and William Smith. In 2003, Maax, Inc. powered the Colleges’ Row for Humanity fundraiser to support Habitat for Humanity.
In 2008, Gutelius was awarded the Young Alumnus Award. As a student, he majored in comparative literature, was inducted to Chimera honor society, and played football.
The full article is available online.
The Boston Globe
Car stands out in Faneuil Hall store (yes, it’s for sale)
December 12, 2014
Nothing says Nantucket like a Mini Cooper.
That might be debatable, but there was no missing the $25,000 car parked amid the cashmere sweaters and antique furniture inside TownPool, a pop-up store that has taken over the 3,500 square foot glass shed at Faneuil Hall Marketplace.
TownPool, which features upscale brands typically available on the Internet, migrated recently from the shores of Nantucket. There is no mistaking the laid-back island ambiance the store tries to recreate in downtown Boston.
And the car? Luke Gutelius, the store’s co-owner and a seasoned entrepreneur, said he always wanted to stage a car indoors since he saw “Ferris Bueller’s Day Off” as a boy. Initially, he hoped to pay homage to the movie featuring a 1961 Ferrari convertible, which eventually goes flying through the wall of its garage and into a ravine.
After that proved difficult, Gutelius and co-owner Sean Dew approached Tesla, Land Rover, and Mini Cooper – brands that fit the store’s high-end island vibe. A red Mini Cooper, he said, was the best option.
Interested shoppers can drive the car right out of the store through the retractable garage doors, but they will have to buy it from auto dealer Herb Chambers first.
“It fits in and it’s a cool brand,” Gutelius said. “Two million people are going to walk by here. For a car company, what better way to have people see your product than here at Christmas.”
The store debuted on Nantucket for three months over the summer and will remain open at Faneuil Hall through early January. The products range from $10 pairs of brightly colored patterned socks to $200 natural rubber boots. All of the couches, display tables, and other antiques in the space are also for sale.
“We’ve always had this desire to bring the energy and essence of Nantucket off the island,” Dew said. “We really wanted this to be a place that was unique with products that you can’t find anywhere else.”