Jenco ’10 Expands Candy Business – Hobart and William Smith Colleges \
The HWS Update

Jenco ’10 Expands Candy Business

Christopher Jenco ’10 has been developing the sweet rewards of furthering a candy business that is co-owned with his brother, Joey. Recently, the two created an online catalog for their store, Jenco Brothers’ Candy, that allows customers from anywhere in the United States to order a delicious variety of flavored popcorn, fine chocolates, and novelty or bulk candies.

Since his undergraduate years, Jenco had planned to go into business with his brother. The two then came up with the idea in spring 2010 to open their own candy store in the heart of the University of Cincinnati in Ohio.

“Being lovers of candy, we thought that it would be a great idea to learn to run our own business,” he says. “Our goals were always to expand to other regional large schools, but we have since refined our vision to focus on Cincinnati.”

With the creation of the online store, customers can view and purchase from the large selection of products that Jenco Brothers’ Candy has to offer. Most popular, Jenco says, is their wide variety of flavored popcorn. With fresh batches made in-store daily, the company offers distinct favorites such as bacon caramel popcorn or BBQ cheddar popcorn.

“We are trying to incorporate a multitude of possibilities we never imagined before,” Jenco says. “And, we’re constantly looking for ways to provide smiles.”

The company also is dedicated to giving back to its community. For instance, as part of a Veteran’s Day initiative, they shipped 500 bags of candy overseas to members of the armed forces. In addition, Jenco donated candy to benefit the Geneva Scholarship Association’s Casino Night fundraiser held at the Colleges during the fall semester.

Reflecting on his business venture’s priority of giving back, Jenco recalled the influence of the HWS community on his business, saying, “I want to give back so those students in future generations can have that chance as well.”

At HWS, Jenco pursued a diverse curriculum, including a major in American studies and a minor in English. However, his most formative experience at the Colleges was his role as Student Trustee. According to Jenco, the process of being elected as representative for his class and all that followed had a major impact on his future endeavors.

“It was a position of communication, and one that involved meeting so many people,” he says. “If it wasn’t for HWS, there is no way I could do what I am doing today. I look at what I have to do in my daily work, and my studies were a huge impact on that.”