Goldman ’74 CCL Leader in Residence – Hobart and William Smith Colleges \
The HWS Update

Goldman ’74 CCL Leader in Residence

Bringing a wealth of knowledge and nearly four decades of experience in strategic planning, marketing, sales and operations, Lisa Miller Goldman ’74 returned to campus as the Centennial Center for Leadership’s (CCL) Leader in Residence from Oct. 19 through 23. Goldman, an international management consultant, author and educator, provided leadership and entrepreneurial guidance to students, faculty and community members during her four days on campus.

“Her work with a number of entrepreneurial organizations is exactly what we wanted our students to gain experience with,” says Susan Pliner, associate dean for teaching, learning, and assessment and director of CCL. “Lisa was a wonderful fit with IdeaLab and with so many students and leadership groups on campus. We’re thrilled that she had the opportunity to meet with several different classes and share her advice with students in the local community as well.”

As a partner for the global consulting firm Management Associates, Goldman provides insight and actions for accelerating business and solving problems to companies across the globe. Her clients include About.com, Apple Inc., AT&T, David’s Bridal, Estée Lauder, and Vodafone, as well as more than 60 startup companies. She’s also participated in more than 30 successful acquisitions and integrations across industries. Based in northern California, Management Associates is known internationally for providing a broad range of consulting services including the development of winning strategies, new ways of managing change, and the mobilization of high-performance teams.

Also a writer, Goldman is co-authoring a book due out in 2016, “The Moonshot Effect: Breaking Through the Gravitational Pull of Business-as-Usual,” and in 2011, she co-authored the book “Beneath the Southern Cross: A Winter’s Discovery of Tonga and New Zealand” (Wynnefield Business Press). She is a guest lecturer at the Stanford University Graduate School of Business, where she partnered with Professor Lindred Greer to design a course called “The Psychology of Start-Up Teams.”

“I was so excited to be the Leader in Residence,” says Goldman. “This allowed me the unique opportunity to contribute to students at my alma mater, and to perhaps have an impact on guiding their choices for the future. The educational environment is fertile ground to explore and absorb the skills that will allow students to experience a new kind of success when they leave school. The Centennial Center for Leadership has crafted a program that highlights some of the most critical skills for success.”

While at the Colleges, Goldman worked with HWS leadership groups and classes from a wide range of disciplines on effective communication strategies and how to make a successful pitch. Applicable to students entering any field, Goldman spoke with students taking environmental seminars and business law, and met twice with students in the Colleges’ new “Entrepreneurial Leadership” class. She also shared her insight on “how to make a pitch” with Geneva High School students in Steve Muzzi’s economics classes.

In addition, Goldman offered a discussion on careers in the technology industry for the Salisbury Center for Career, Professional and Experiential Education on Thursday evening. The lecture was also broadcast on WEOS-FM 89.5/90.3, giving the campus and surrounding communities a chance to hear her advice.

Quoting Jonathan Tisch, co-chair of the Loews Corporation, Goldman says her advice to students who are looking to break into an industry is to “take a job, any job.”

“I love that sentiment,” she says. “Work is a fantastic opportunity to grow, learn and discover what’s real in the world. The workplace is one of the most exciting places I know of in which to become someone you never thought possible and to have an immense impact in forging the future.”

Goldman also held group meetings with IdeaLab students, as well as hour-long individual meetings with each student participating in the lab to provide direction for their entrepreneurial endeavors. IdeaLab is a six-week accelerator program designed by the CCL to develop student ideas. Students submit their ideas to a small group of fellow students and CCL staff who review each application and accept the best ideas into the lab.

“The world is increasingly shifting to a call for more entrepreneurial thinking and innovation within large and small businesses,” says Goldman. “The era when people were guaranteed ‘jobs for life’ or even ‘jobs’ has come and gone. It is incumbent upon professionals to forge an identity in the workplace that builds on their unique skills and on a passion for contribution. The skills that are learned in programs like the Pitch and IdeaLab are in that sweet spot.”

Goldman received a B.A. in Asian studies from William Smith and an M.B.A. from the University of Oregon. She has been an active alumna, serving as a West Coast Region volunteer for Career Services and as a mentor for the HWS Stu Lieblien ’90 Pitch Contest.

She serves or has served on the Board of Directors for nine organizations, including the Versaic Corporation, Women In Consulting, and Women In Technology: Global Executive Network, an affiliation providing senior executives tools for achieving CEO-level positions. She has led courses at University of California Santa Cruz Management Institute of Leadership Excellence Program and serves as a Pitch Judge for the National Foundation for Teaching Entrepreneurship.