Colleges Mourn the Loss of Asta Farrand ’76, P’78 – Hobart and William Smith Colleges \
The HWS Update

Colleges Mourn the Loss of Asta Farrand ’76, P’78

Asta Wittekind Farrand ’76, P’78, who served as director of alumnae relations from 1978 through 1987, died on Friday, Dec. 11. A celebration of Farrand’s life will be held from 11 a.m. to 2 p.m. on Saturday, Jan. 16 in the Blackwell Room of the Ramada Geneva Lakefront.

During her tenure, Farrand kept the William Smith alumnae community connected through annual holiday letters, yearly remarks at Reunion and constant encouragement for alums to reach out to one another. As an alumna, she also served as president of the Finger Lakes Chapter of the William Smith Alumnae Association.

Farrand graduated cum laude with a B.A. in individual studies in education, and was elected to membership in Phi Beta Kappa. Following graduation, she worked as the administrative assistant for the Colleges’ fall term in London and wrote a “London Handbook” which was used as a guide for students for several years. Before attending William Smith, she worked in the Colleges’ Warren Hunting Smith Library from 1964 to 1967, and was an aide at Geneva Head Start for several years.

A native of New York City, Farrand’s professional career included employment with Pan American World Airways as a hostess at Idlewild International Airport, now John F. Kennedy Airport, where she met her husband, Associate Professor Emeritus of English Roger L. Farrand ’49, P ’78. They married in 1955 and moved to Geneva in 1958.

Following her service as director of alumnae relations, Farrand was a development coordinator for Planned Parenthood of the Finger Lakes and remained an active member of the Geneva and HWS communities. In honor of her dedication to HWS, she received the Heron Award for her service to William Smith’s athletic program, and was honored in 1985 with a citation from the William Smith Alumnae Association.

In addition to her husband, Farrand is survived by her children Matthew C. Farrand ’78 and Johanna L. Farrand, and grandson, Paul A. Talbot.

Online condolences for the family may be sent to  

The photo above features Farrand in the 1980s while serving as alumnae relations director.