Through an internship with the educational-tech leader Chegg, aspiring entrepreneur Sam Solomon ’17 has bolstered his business savvy with newfound confidence and honed his marketing skills.
Chegg, which is overseen by President and CEO Daniel L. Rosensweig ’83, specializes in online textbook rentals, homework help, online tutoring, and scholarship and internship matching. At the company’s Santa Clara, Calif., headquarters, Solomon was heavily involved in running a national social media campaign, creating content for Chegg Play, the company’s lifestyle editorial platform, and planning and executing this summer’s EDU Summit, a three-day conference of national education leaders exploring innovations in enrollment.
“It was the first time I had worked on a national social media campaign and I was able to be involved in the process from beginning to end. I participated in the photoshoot to create all of the marketing assets, wrote copy, and assisted the legal team with creating the rules of the campaign,” says Solomon, emphasizing the “generalist” description in the title of his marketing internship.
Not only did this campaign expose him to social media marketing techniques, but the summer giveaway was a runaway success, with the number of entries more than tripling the initial goal. “To see thousands of students all across the country competing and talking about a campaign I launched was really exciting,” Solomon noted, “and I learned a lot about how to measure engagement and drive brand conversation on different social channels.”
The 10-week internship also exposed Solomon, a sociology major and entrepreneurial studies minor, to content marketing, search engine optimization, email marketing, and a variety of other strategies, platforms and campaigns.
This year Chegg hired 28 interns, representing about nine percent of the company’s U.S. workforce. Interns gain real industry experience and have opportunities to contribute to Chegg just like an employee would. The Chegg Internship Program offers development, networking and team building experiences throughout the summer, such as the executive speaking sessions where the company’s executive staff speak about their backgrounds, projects they are currently working on for Chegg, and life lessons/tips they want to pass along to the interns.
Additional workshops teach interns skills they can utilize immediately and post-summer, such as networking, presentation skills, negotiation skills, resume tips, constructing a five-year career map, and financial tips for budgeting their finances, as well as Chegg Chats with special guests such as Arianna Huffington and Jewel. Chegg also has interns participate in an office scavenger hunt, a Chegg for Good event, a team-building day in San Francisco and an intern bonding.
At the end of their internship, interns showcase their summer’s work in front of the whole company at an event called Pitching to the Pros.
These “experiences at Chegg,” Solomon says, “have given me confidence in my ability to be an entrepreneur.”
At HWS, Solomon is a member of Sigma Chi, Chimera, Orange Key, intramural volleyball, a Reunion student-leader, and studied abroad in Rome, Italy. He was a finalist in the 2015 Stu Lieblein ’90 Pitch Contest and, in 2016, participated in the social entrepreneurship excursion to Panama.