Flowers in Baltimore Sun – Hobart and William Smith Colleges \
The HWS Update

Flowers in Baltimore Sun

Robert Flowers, associate dean of students, was quoted in a story that ran on Sunday, July 23, in the Baltimore Sun.

The business feature, written by Tyeesha Dixon, addresses the trend among college students to spend more on decorating their dorm rooms than prior generations. Spending on college dorm and apartment furnishings reached an estimated $3.6 billion last year, according to a 2005 survey from the National Retail Federation.

The story discusses how companies are cashing in: “From linens merchants to discount department stores, they're using catalogs, Web sites and other advertisements to promote trendy back-to-college merchandise with changing styles each year.”

Flowers commented on the trend he has witnessed overseeing Colleges' students. HWS was the only college outside of Maryland to be mentioned in the article.

Read “Dorm decor drives sales”.