Professor of Sociology Wesley Perkins was recently invited to address the Northeast Consortium of Colleges and Universities.
The Consortium held a half-day meeting specifically to hear Perkins speak about “The Social Norms Approach to Promoting a Healthy Campus Environment,” and discuss with him the various applications of this strategy in a variety of campus settings.
More than 60 health educators, psychologists, deans of students, and college presidents — representing 10 public and private, two- and four-year schools in northeastern Massachusetts — attended the seminar, Feb. 29 at Merrimack College in Andover, Mass.
In October, he spoke to a group meeting at the Scottish Parliament building, and his comments were reported in newspapers published in Edinburgh and on BBC Radio Scotland. His presentation was part of the Scottish government's launching of Alcohol Awareness Week, which aimed at encouraging drinkers to acknowledge how much they are consuming.
Perkins, a member of the HWS faculty since 1978, holds a bachelor's degree from Purdue as well as two master's and a doctorate from Yale. He popularized the Social Norms theory with work beginning more than two decades ago, and in collaboration with Professor of Chemistry David Craig, has received numerous awards for its applications to preventing alcohol abuse and other risk behaviors.