Preparing for Change in 2000: E-Business and E-Life – Hobart and William Smith Colleges \
The HWS Update

Preparing for Change in 2000: E-Business and E-Life

October 18, 1999 Geneva, NY — As part of Hobart and William Smith Colleges' alum entrepreneur speaker series, Sabrina Horn Hanford, founder, president, and chief executive officer of The Horn Group, a leading public relations firm located in the heart of Silicon Valley, California, will speak at the Colleges at 7:30 p.m. on Monday, October 25, in the Sanford Room. Horn's talk is called “Preparing for Change in 2000: E-Business and E-Life.” Horn is a 1983 graduate of William Smith College. The former American studies major said she will also discuss the real value of a bachelor's degree from Hobart and William Smith.

Her eight-year-old company, The Horn Group, is a successful public relations agency that specializes in high-tech clients. The $5.5 million firm has 45 employees and offices in San Francisco and Boston. Horn was recently listed in Working Woman magazine (May 1999) as best employer due to the benefits' package she offers her employees. Horn's employee benefits include: raises of six percent or more each year, bonuses if quarterly revenue increases or for bringing in new business, profit sharing for all employees after 90 days, and a 20-percent company match of employee contributions to 401(k) retirement accounts. That's in addition to setting up a $1,000 trust fund for every child of an employee, giving employees of more than five years a four-week paid sabbatical in addition to their four weeks of annual vacation, and establishing a personal development fund for each employee to be spend as he or she sees fit.

Horn's talk will cover many trends in marketing and public relations for high technology and communications companies, entrepreneurialism, the job market in the high tech and communications industry, new best practices in business and employee growth, and achieving life balance.

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