March 21, 2000 Geneva, NY – David Craig, professor of chemistry at Hobart and William Smith Colleges, was recently named an associate of the Higher Education Center for Alcohol and Other Drug Prevention. The U.S. Department of Education established the center in 1993 as the nation's primary resource for assisting institutions of higher education in developing and implementing policies and programs to prevent alcohol abuse and other drug use on campuses and in their surrounding communities.
Craig was selected through a competitive screening process and, along with the 29 other associates chosen from across the country, will now join with center staff to provide technical assistance, develop and deliver training curricula and workshops, and assist the Center with the development and review of publications to support these efforts.
Craig has for several years now collaborated with another HWS professor, Wesley Perkins, professor of sociology, to create a multi-media campaign through which college students are educated about their own misperceptions of alcohol use and abuse, thereby reducing such abuse.
Called the “Social Norms Theory,” this successful approach has become a model for alcohol education programs on campuses across the country.
A professor at the Colleges for 21 years, Craig received the B.A. from California State, Chico, and the Ph.D. from California State, Riverside. He and his family live in Geneva.
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