Perkins and Craig Present at National Social Norms Conference – Hobart and William Smith Colleges \
The HWS Update

Perkins and Craig Present at National Social Norms Conference

Wesley Perkins, professor of sociology, was invited to give the plenary address at the 2002 National Conference on the Social Norms Model: Science-Based Prevention in Philadelphia. The title of his talk was “What Do We Look For and What Do We Say? The Complexity of Social Norms Measurement and Message.” He also presented a preconference “Introduction to Social Norms Theory” with Michael Haines of Northern Illinois University and a subsequent workshop with Jeff Linkenbach of Montana State University on “'MOST OF US' Are Tobacco-Free: Reducing First Time Tobacco Use in Teenagers in a Multi-County Setting.” Perkins and David Craig, professor of chemistry, presented two other workshops at this conference on the topics of “Exposing Substance Use Misperceptions Among Middle and High School Students Using a Web-Survey Strategy” and “Using Social Norms To Target Athletes as a High-Risk Sub-Population.”