Wesley Perkins, professor of sociology, was featured in the Aug. 13 Chronicle of Higher Education, regarding a large study he presented at a meeting with Michael Haines of Northern Illinois University: “Reducing Misperceptions of the College Student Drinking Norm Lowers Risk: Results of a Nationwide Evaluation of Alcohol Abuse Prevention Efforts.” It is based on the latest study of more than 75,000 students at 130 colleges and universities nationwide and referenced (anonymously) the Colleges' MVP athlete project, which was also presented at the conference.
Perkins also presented a keynote address on “Core Concepts and Devilish Details” for the 7th National Conference on the Social Norms Model in Chicago on July 22. At this conference he also presented a session on results of a two-year study using a social norms approach to curb impaired driving among 21-34-year-old adults in Montana (with Jeff Linkenbach of Montana State University). The title of this study sponsored by the National Highway Traffic Safety Administration (presented on July 23) was “MOST OF US Don't Drink and Drive: A Successful Social Norms Campaign to Reduce Drinking and Driving Among Young Adults in Western Montana.”
Perkins, along with David Craig, co-director of the HWS program, has been a key figure in promoting the social norms approach to alcohol abuse reduction nationally. He has written widely on the topic and was referred to at one point in the LA Times as the “Father of Social Norms.”