WEOS Breaks Ground By Going Digital – Hobart and William Smith Colleges \
The HWS Update

WEOS Breaks Ground By Going Digital

Hobart and William Smith Colleges takes part in NPR's Tomorrow Radio Project

(Dec. 15, 2004) GENEVA, N.Y.–After 80 years of analog transmission, radio is poised for its migration to HD Radio technology, making it more competitive in a digital world. At the forefront of this new wave of broadcasting is Hobart and William Smith Colleges' own WEOS-FM.

As a National Public Radio affiliate, WEOS will take part in NPR's Tomorrow Radio project, a multiyear project that will test and demonstrate new digital technologies. Funding for the project was provided in part by the Corporation for Public Broadcasting.

According to general manager Mike Black, WEOS is “one of the first stations outside of the New York City area to broadcast in the new format.” Black also notes that HD Radio will improve reception problems the station sometimes experiences due to the hills and valleys within the Finger Lakes Region.

In addition to exceptionally clear reception, HD Radio technology dramatically enhances sound fidelity. It also allows for new wireless data services, wherein listeners will be able to see the artist name/song title, gain immediate local traffic updates or view weather, stock and news information on their radio display.

“We're proud and excited to be in the forefront of bringing this new technology to our listeners,” says Black. “It will allow us to provide even better service and a stronger commitment to the community, not to mention a significantly improved audio product.”

While the station's regular signal will not be changed, a radio with an HD tuner is necessary to listen to the improved digital signal. Models are available through links on the WEOS home page.

WEOS was featured in the the Dec. 17 Finger Lakes Times.