Two HWS professors, Wesley Perkins, sociology; and David Craig, chemistry; spoke at the North American Conference on the Social Norms Approach, July 13-15 in Toronto.
Perkins was the initial speaker for the opening session on “Social Norms Theory and Practice.” In two other sessions, he presented his Canadian research with data from more than 5,000 students: “Canadian Student Perceptions of Peer Drinking: Another Look at the 'Reign of Error' on College and University Campuses,” and “The Story of the Canadian Experiment: Dispelling Myths and Misperceptions About Alcohol on Campuses Using Social Norms Theory.”
Craig presented a session on his research at HWS, “Measuring Late Night Blood Alcohol Levels in a College Setting.”
They jointly presented “Multi-State Results from an Online Tool for Assessing Secondary School Norms, 1999-2005,” about patterns and misperceptions of alcohol and substance use at 50 secondary schools throughout the U.S. based on data from more than 25,000 students in grades 6-12.
Perkins and Craig also jointly presented research on “Body Weight and the Effects of Misperceived Norms on Personal Body Image in Adolescence,” based on data collected in 2004-05 from more than 6,000 students attending eight secondary schools.
This eighth annual conference was attended by public health researchers, educators, and health risk prevention professionals working in schools and communities in the U.S., Canada, Great Britain, Israel and Ireland.