Borders campaign to help First Book – Hobart and William Smith Colleges \
The HWS Update

Borders campaign to help First Book

First Book, an award-winning national non-profit organization, and Borders Group have announced a new alliance to benefit children across the country.

Their first initiative is a holiday giving campaign through Dec. 15 that will enable Borders, Waldenbooks and Brentano’s customers to make a point-of-sale donation toward the purchase of books for children from low-income families. Funds raised that week will be given in the form of Borders gift cards to community groups that serve children from low-income families, so that they can get books directly into the hands of the children they serve.

The HWS Campus Advisory Board has been active since the First Book chapter started last year; they’ve been granted 4,000 books and earned $1,500, which can be used to purchase books for $2.50 each. A thousand books were distributed to children at April’s Book Bash and to children enrolled in America Reads. More books are expected to be distributed to children at the Geneva Child and Family Resource Center.

Katie Flowers, Assistant Director of the Public Service Office, encourages students, staff and faulty to support the project; Borders and Waldenbooks have stores at the Waterloo Premium Outlets, Pyramid Mall in Ithaca, Carousel Center in Syracuse, and at several suburban Rochester malls.

First Book-Geneva is part of First Book’s national network of volunteer-led Advisory Boards who provide new books to children in communities across the country. Comprised of volunteers from all sectors of the community, First Book-Geneva works to promote and facilitate the distribution of new books to literacy programs in the Geneva area.

For details on First Book, visit