Social Norms presentation scheduled in Boston – Hobart and William Smith Colleges \
The HWS Update

Social Norms presentation scheduled in Boston

Two members of the HWS faculty — David Craig of the chemistry department and Wes Perkins of the anthropology and sociology department — will present their research findings at the American Public Health Association's annual meeting and exposition, “Public Health and Human Rights,” Nov. 4-8 in Boston.

Their topic will be a “Successful social norms campaign to reduce high risk drinking and tobacco use among intercollegiate student-athletes.”

Most Valuable Players, an intervention program, was designed to reduce harmful misperceptions of peer norms and reduce personal risk. It involved communicating accurate alcohol and tobacco norms targeted student-athletes and surveying them in 2001, '02 and '03.

More information on their research can be found at