Hong Kong Discovery – Hobart and William Smith Colleges \
The HWS Update

Hong Kong Discovery

This summer, Bridget Millard ’08 got a glimpse into the retail industry as an intern at one of the world’s largest luxury retailers, DFS Galleria Hong Kong, which specializes in selling duty-free products to international travelers. Double-majoring in political science and Asian languages and cultures, she learned about how market researchers strive to create the ideal consumer environment.

Involved in a project where she collected data on sales and the ratio of employees to customers, she analyzed the most efficient way to schedule and position employees in the galleria. Her predictions will soon be tested in order to determine if her suggested adjustments improve sales.

This willingness by DFS to experiment with her conclusions reflects the “sense of trust and teamwork that DFS values, she said. “The DFS community takes the time to develop raw talent when it comes into the company. As an intern, I felt important and that I had a place.

She learned of the internship through the guidance of Robert Murphy, director of the Salisbury Center for Career Services, whom she called a valuable asset in the internship search and application process.

“The impact he has had on the career paths of so many alumni and alumnae is incredible, for myself, potentially life-changing, she said.

His aid helped her acquire the internship, which addressed her interests in the Asian market and the Chinese language, while providing her with the opportunity to explore all that Hong Kong has to offer.

“It’s an amazing city, she said, adding that she would like to return after college. “Being in Hong Kong was definitely a challenge, but I learned a lot. I had a taste of everything, finding where I fit in.

In addition to falling in love with the city, she discovered a career that she is excited to pursue.

“It’s definitely the biggest learning experience not only of my college career, but of my life, she said. “After being here, I think I’ve made up my mind to work in marketing and sales. I think it’s where I see myself, in a company like DFS.