Barlow ’11 Featured in Forbes – Hobart and William Smith Colleges \
The HWS Update

Barlow ’11 Featured in Forbes

Michael Barlow ’11, co-founder of the online home furnishing subscription service Fernish, is featured in a new article in Forbes.

In “Think Like a Lean Startup, Even If You’re Not A Startup,” Barlow and his business partner Lucas Dickey share five key things they learned from their lean startup experience, including the importance of outsourcing and having a consistent company narrative.

Barlow and Dickey started Fernish in 2017 as a way to help people rent well-made furniture and décor from trendy brands such as Crate & Barrel and CB2. Subscribers pick from individual pieces or already curated rooms and rent the furniture for a monthly fee.

A Druid and a standout on the Statesmen basketball team, Barlow graduated summa cum laude with degrees in economics and political science. A summer internship at JP Morgan Chase led to a position in their investment banking division.

Working in finance in New York City and for a start-up in Los Angeles required Barlow to move frequently, which inspired the idea for Fernish.

Read the full article.