Beginning a Career at IPG MediaBrands in Singapore – Hobart and William Smith Colleges \
The HWS Update

Beginning a Career at IPG MediaBrands in Singapore

Having developed a passion for travel and work opportunities abroad, Monika von Brauchitsch ’18 will launch her career in digital marketing and online media in Singapore through an internship with IPG MediaBrands. Von Brauchitsch’s internship is supported by the Bickley Family Endowed International Internship Fund.

“I knew I wanted a career that gave me the opportunity to use my creative side and to be in a place where every day brings something new,” von Brauchitsch says. “The Bickley award has made that possible and has given me the opportunity to seek out professional experiences in Singapore, one of the biggest global commerce and finance hubs in Southeast Asia.”

Established in 2012, the Bickley award was created through a gift from Ian and Kimberly Bickley P’14. The fund is used to supplement classroom education with internship experience, in retail or consumer industries, abroad or with a U.S. company’s international division. The award is presented to one HWS student each year.

As an advertising intern, von Brauchitsch will work with top creative professionals by assisting with copywriting and client relations for IPG clients’ international media campaigns.

IPG MediaBrands is a global media holding company of Interpublic Group, one of the world’s largest advertising networks. Founded in 2007 to administer all of IPG’s global media related assets, the company now manages more than $37 million in marketing investments on behalf of its clients and employs over 8,500 specialists in more than 130 countries. HWS has built a relationship with the firm through Brian McMahon P’10, president and CEO of IPG’s holding Orion Worldwide.

Von Brauchitsch’s passion for exploring new cultures began during her semester abroad in Seville, Spain. Through the Center for Global Education program, von Brauchitsch took courses at the University of Seville and lived in a homestay. The experience also inspired her to help create similar experiences for other students. Through her on campus job as a programming assistant for the Center for Global Education, von Brauchitsch coordinated the Study Abroad Photo Contest – which provides students with the opportunity to reflect on their semesters abroad and enrich their home communities through photographs of faraway cultures, experiences, landscapes and people.

Graduating cum laude in media and society, and writing and rhetoric, she says her coursework ignited her passion for creating media campaigns for a particular brand. Through “Introduction to Publishing” with Professor of Writing and Rhetoric Cheryl Forbes, von Brauchitsch and her peers created and pitched ideas for magazines.

“The course increased my confidence in writing and proved I could write copy for a variety of different brands,” von Brauchitsch says. “It also introduced me to the media side of the print journalism industry and showed me there were a lot of opportunities to make a career out of what I was interested in.”

Over past summers, von Brauchitsch has landed internships in marketing and editorial writing. She interned for Spoon University and spearheaded an HWS chapter of the foodie blog on campus, then went on to intern for the luxury lifestyle magazine Serendipity.