Croglia ’10 Finds Creative Solutions in Crisis Communications – Hobart and William Smith Colleges \
The HWS Update

Croglia ’10 Finds Creative Solutions in Crisis Communications

With Trysail Strategies, Adam Croglia ’10 has launched a new venture in crisis communications, issues management and public affairs. He advises c-suite executives and boards of directors on high-stakes communications surrounding crisis events and critical issues – regulatory, legal, malfeasance and public opinion. The firm has offices in Buffalo and Albany, N.Y. and in Washington, D.C.

Trysail Strategies’ client roster includes corporations, nonprofits, schools, high-visibility individuals and elected municipal leaders. Croglia finds creative solutions to complicated situations to help organizations manage their reputations.

Croglia, who earned his degree in political science and intercultural communication at the Colleges, says building his company has been a rewarding experience. “It’s exhilarating to be on my own and to be able to help clients independently and nimbly,” he says. “It is freeing, motivating, rewarding and sobering – all at the same time.”

Croglia points to his volunteer service with the Geneva Fire Department as his training ground for operating under pressure. “I learned how to stay calm, think clearly, and be the steady hand in the room in times of confusion, ambiguity and stress,” he says.

In addition to his work at Trysail Strategies, Croglia serves as the vice-chair of the International Institute of Buffalo, the city’s refugee resettlement agency. He is a board member of CMH Counseling, serves on the management committee of the Urban Land Institute, and volunteers as a Say Yes mentor.

As the global pandemic continues to effect businesses, Croglia has also offered free services to Buffalo businesses navigating the realities of communicating with customers and stakeholders.

Croglia has worked in the Middle East during the Arab Spring as a crisis and media adviser to the government of Bahrain. He served as a counselor to the Department of Veterans Affairs during a nationwide tech transformation of veterans’ care. He was a senior director at a leading Washington public affairs firm where he developed winning strategies to build and maintain corporate reputations, insulate organizations from complex crises, and advance federal and state-level public policy. Most recently, he led the public affairs, crisis and reputation management practice at a national advertising and public relations agency.

At the Colleges, Croglia was a recipient of the 2009 Charles H. Salisbury Summer International Internship Stipend Award and held an internship in Ho Chi Minh City, at the Institute of International Education. He went on to earn his master’s in international relations and public relations from Syracuse University.

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